Points of Departure Berlin, Detroit, Madrid, Lausanne, and Stuttgart – Five Examples of CSR Projects
Responsibility as a “global citizen” – Daimler views support of social projects, art, culture, and sports as both an opportunity and a special obligation to live up to its responsibilities as a good corporate citizen worldwide.
Berlin 53°N/13°E
"What is most important to me is this long-term commitment: you notice that the idea and the people really matter to the staff of Daimler Financial Services, and I find that great." Martin Kesting, Head of the “Naunyn Ritze” youth center in Berlin-Kreuzberg
 
StreetUniverCity. June 21, 2007/“Day of Caring.” Together with numerous teenagers and young adults, some 150 employees from Daimler Financial Services in Berlin spent a day helping to renovate the “Naunyn Ritze” youth center in a former school building in the Kreuzberg district of Berlin. The voluntary workers ended up going through several cans of orange and white paint, which they applied to the walls and ceilings. They also freshened up stairway railings, laid down carpet, and installed new furniture and athletic equipment. In addition, donated used PCs were hooked up in the center’s computer room, while a “Backyard Team” planted a whole bunch of bushes, painted and installed several benches, laid a new basketball court, and set up a fully-equipped workshop in the tool shed. All the materials used in the renovation project were paid for by Daimler Financial Services, while the work was carried out by employees on a voluntary basis. In 2007 Daimler Financial Services also began supporting the StreetUniverCity Berlin (S.U.B.) – a special training program at the Naunyn Ritze youth center that helps young people get started on their careers.
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