Areas of Action for Sustainability
To secure its success in the long term, DaimlerChrysler has adopted sustainability as its guiding principle. This sets ethical standards for the Group’s business activities and comprises the three dimensions of economic, ecological and social responsibility.
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DaimlerChrysler´s Impact on... |
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… globalization processes
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countering fluctuations of the economy by having a strong portfolio of brands and products, by means of a global presence and network,and by being a technological leader
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using sustainability management to minimize the negative social and ecological impact of globalization within DaimlerChrysler’s area of influence |
20, 21, 23, 52 |
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… suppliers |
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maintaining an outstanding and sustainable network of suppliersworldwide
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further developing the Extended Enterprise® philosophy, including the External Balanced Scorecard
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communicating the DaimlerChrysler principles regarding social responsibility and sustainability |
16, 22 |
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… the man-made greenhouse effect and thereby global climate change
Production:
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directly through the use of fossil fuels in production, development and administration
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indirectly through the use of electricity and of district heating based on fossil fuels
Vehicle use:
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Reducing CO2 emissions in production by using low-carbon energy sources, and by means of co-generation, energy conservation, greater efficiency, heat recovery and internal benchmarking. Status 2006: 7.25 million tons of CO2 (an 8.5-percent reduction from the previous year’s figure).
Reducing vehicle-produced CO2 emissions, e.g. by means of:
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introduction of the 7G-TRONIC seven-speed automatic transmission
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introduction of spray-guided gasoline direct injection
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introduction of piezo injectors for diesel engines
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market launch of the second-generation smart fortwo
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expansion of CNG vehicle lineup |
28-39 |
… air pollution
Production:
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resulting from industrial emissions (VOC, NOx, SO2, CO, particulates) at the production locations. Only VOC emissions are crucial, however, due to their potential for forming ozone (summer smog).
Vehicle use:
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Reducing exhaust emissions by:
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equipping all Mercedes-Benz diesel passenger cars in Germany, Austria, Switzerland and the Netherlands with particulate filters as standard equipment
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launching the E 320 BLUETEC, initially in the U.S. and Canada
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introducing BLUETEC technology (using SCR) in 2004 for Mercedes-Benz trucks, thereby complying in advance with the Euro 4 and Euro 5 standards |
35-37, 39 |
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Employees, Customers and Society |
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… the employment situation |
Through workforce adjustment programs such as:
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the implementation of the New Management Model (administrative units), the CORE program at the Mercedes Car Group, and the Chrysler Group Recovery and Transformation Plan
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ensuring a fair implementation process (for example by providing support in the search for new employment) in line with the existing agreements (Securing the Future 2012) |
43, 45 |
… driving safety and accident prevention |
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creating safe cars and commercial vehicles, which is one of 53–56 DaimlerChrysler’s core areas of expertise
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extensive investments in the development and marketing of driver assistance and vehicle safety systems
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long-term goal: the vision of accident-free driving |
53-57 |
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